Platform for eCommerce
Manage your product feed content
Why you need to manage the composition of your product feed
Easy upload to website
Upload only the data you need
Export to partners
Fine-tuning of data for each partner
Advertising Opportunities
Transmit only the data you need to your advertising channel
Business flexibility
No more excuses “my CMS can’t do that”.
How to set up lightweight product feed generation for an online store
Upload feed
Specify a link to the current version of the feed you need.
Support all popular formats: XML, YML, CSV, XLSX, RSS, TXT …
Setting
We will read the product feed file, determine the types of data in it and offer you to select the fields you are interested in.
Take the result
You will be provided with a link to receive the finished lightweight product feed.
The file generation can be automated and run on a schedule.
You will be provided with a permanent link to download your lightweight product feed.
Professional service for online stores
Integration
We are ready for any integration with your system or website. And for those who need to do manual uploading – welcome to our personal account.
Without disrupting processes
We know how complex the process of processing content in an online store can be. Our service is integrated into your process as delicately as possible. At the input and output, you will receive data in the format that will allow integration without additional modifications.
Support for all popular formats
XML, CSV, XLSX, YML, TXT, PDF …
As well as ready-made integrations based on them for dozens of advertising platforms and CMS
Optimizing your process
Our tools will significantly simplify your work, as well as increase the volume of processed content
Bulk processing
Processing thousands of products on schedule or other triggers.
Processing outside your site
All calculations are done on our capacities. Your site remains light and fast.
Product Feed Optimization - How Does It Help Online Stores?
Product Feeds Are the Backbone of E-commerce Stores, Marketplaces, and Ad Campaigns
But when the data isn’t optimized, it creates a lot of problems: websites load slower, advertising platforms reject feeds due to unnecessary fields, and staff waste hours manually editing files.
The “Content Management Inside Product Feed” Service Solves These Issues
It allows you to upload a supplier’s feed, remove unwanted data, and download a lighter version in the same format — without losing the structure.
What Problems Does This Tool Solve?
Excess Data in Feeds
Suppliers often include dozens of fields that the store doesn’t use — for example, technical specs, internal codes, or duplicate descriptions. This data increases the file size, slows down loading, and complicates processing.
Different Requirements from Ad Platforms
Google Merchant, Facebook, Ozon, Wildberries — each platform has its own feed formatting rules. Instead of manually preparing separate files, you can automatically generate the required versions from a single source feed.
Manual Work with Excel and XML
Editing product data manually leads to errors and wasted time. Our service replaces this routine with a simple visual editor, where you can disable unnecessary fields with a single click.
How Does It Work?
Upload a feed in any format (CSV, XML, JSON, XLSX).
Select the required fields — for example, keep only the name, price, SKU, and images.
Download the cleaned file — without unnecessary data, but with the structure intact.
Why Is This Important for SEO and Business?
Faster Website Load Time – Less “junk” in the feed means quicker product updates.
Better Ranking in Marketplaces – Platforms prefer clean, properly formatted feeds.
Time Savings – Instead of hours of manual work, get results in minutes with automated processing.
Who Is This Tool For?
E-commerce stores that want to simplify supplier feeds.
Marketplaces that need to adapt one feed for multiple platforms.
Manufacturers that want to give partners flexibility in data selection.
This tool is part of the NotPIM ecosystem, which includes solutions for fully automating product content management. You can use it as a standalone tool or together with other modules (like automatic data validation or marketplace synchronization).
Try it for free — upload your feed and see how convenient it is!
Full integration with other processes
“Product Feed Splitting” is part of the NotPIM platform, which includes more than 20 tools: from feed generation to product availability checking, integrations, APIs and much more.
Got a task? We’ll help you solve it.
If you have a more complex task with your content, we are ready to assist you on an individual basis. Describe your issue, and our experts will do their best to help you.