Solving internal data management challenges
We act as an external center of excellence: conducting audits, analyzing architecture, and taking ownership of PIM process development.
When clients reach out
Need an external Auditor
When an independent opinion on current processes is required:
- Why is the data 'dirty' and who is responsible?
- Is the architecture designed correctly?
- Where are the bottlenecks hindering scalability?
Need Developer Resources
When your in-house team lacks the resources or specialized expertise:
- Develop complex parsers and matching algorithms
- Configure PIM and ERP integration
- Execute a seamless catalog migration
You don't need to hire a staff of expensive specialists for one-off or niche content tasks. We will cover this need.
Our Expertise
Auditors
We conduct in-depth audits of data sources, quality, and the current processing pipeline. We identify the root causes of losses and errors.
Analysts
Проектируем целевую модель данных ("Золотая запись"), правила валидации, нормализации и распределения по каналам.
Developers
We write code, configure PIM systems, create integrations, and implement turnkey AI tools.
Architects
We build the IT landscape required for handling large volumes of product data (HighLoad, BigData).
Tech Partner
We take responsibility for the content technology stack during business scaling.
We bridge the gap between the business requirement, "I need a high-quality catalog," and the technical implementation.
AI in content processes — consciously and safely
We use AI as a tool, not as a universal answer.
AI is applied for analysis, diagnostics, data normalization, and highlighting problem areas. Content generation is used only in controlled scenarios.
Our principles for working with AI:
- Designing scenarios for specific tasks
- Identifying areas where AI is truly effective
- Defining areas where usage is unacceptable
- Considering legal and SEO risks
Areas of Focus
Incoming Data
Price lists, APIs, feeds. Normalization and validation.
Outgoing Data
Export to PIM, ERP, CMS, Marketplaces.
Architecture
Single Source of Truth and data flows.
Automation
Reducing routine tasks and errors (Human-in-the-loop).
Migration
Secure transfer of catalogs and structures.
Scaling
Onboarding new suppliers without pain.
Audit
Identifying bottlenecks in processes and data.
Strategy
Planning resources and Content TCO.
Real-world Cases
Supplier Data Chaos
Challenge: Inconsistent formats, duplicates, errors. Catalog growth is stalled.
Scaling Preparation
Challenge: Manual processes cannot handle SKU volume growth.
Catalog Migration
Challenge: Risk of data loss and SEO ranking degradation during platform migration.
Content Architecture
Challenge: Complex data model, system sprawl ('zoo' of systems).
Research and Publications
Beyond client projects, our expertise is validated by research and published work.
- Contributed to the preparation of scientific and applied materials
- Featured in industry media and professional publications
- We systematically research content and scaling challenges
"This work forms a theoretical foundation that complements practical experience and allows us to view tasks more broadly than within a single project."
The scale we operate at
Product content issues begin long before a catalog reaches hundreds of thousands of SKUs.
In practice, the first systemic failures appear at the level of just a few thousand items: manual processes cease to scale, and errors begin to recur.
We work with companies looking to build a sustainable foundation for growth—regardless of their current catalog size.
The role we take on
Auditor
One-time analysis of issues and solution finding
Architect
Designing the target system
Developer
Manual software implementation and configuration
Partner
Long-term Support
Who Benefits from Expert Services
E-commerce Stores and Retailers
Ensuring content process stability, reducing time-to-market, automating supplier workflows, and preparing for assortment growth.
Suppliers and Manufacturers
Auditing internal content creation processes, designing a unified data hub, and scaling content distribution.
Marketing and Content Teams
Preparing data for advertising channels, accelerating new channel launches, and improving content quality and consistency.
Logistics Companies
Linking product data with logistics processes, and adapting content for specific markets and regulatory requirements.
Have a task for our experts?
Describe your situation: from 'we just need to fix a feed' to 'we are building a PIM from scratch.' We will advise you on where to start.
Or contact us directly via Telegram: @NotPIM_bot