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In the age of digitalization, businesses strive for automation and scalability. This is especially true in the field of e-commerce, where managing product content directly impacts sales. In the past,…

Loyalty programs are as old as trade itself. Back in the 90s, marketers were already teaching that you need to “retain the customer,” “reward repeat purchases,” and “build relationships.” Today,…

When it comes to website security, online store owners usually think of terms like “backups”, “antivirus”, “secure hosting”, or at the very least, “ask the developers to make everything reliable”….

A product page is not just a page with photos and a description. It is the central hub through which the user experience in eCommerce flows: the decision-making point, the…

The topic of finding suppliers is as old as the market itself. It has been discussed countless times: compare prices, check delivery times, evaluate the assortment, clarify return conditions and…

In e-commerce, everyone knows: a great product description is half the sale. It answers customer questions, removes doubts, and paints a vivid picture of ownership. It can pull a customer…

In e-commerce, there are things the customer never sees—but that directly decide whether they make a purchase or close the tab. One of those is data freshness. Price, availability, discount—these…

When the online store Svet&Tehnika brought on a new supplier, they thought it would be business as usual: upload the price list, update stock, launch the ads. But the supplier’s…

Every autumn at the online store MirZvuka, the “hot season” began. Ahead of New Year’s sales, suppliers would send expanded price lists, adding new speaker, headphone, and audio models. The…

In the world of e-commerce, there’s an invisible but crucial hero: the product feed. Without it, you can’t launch ads, marketplaces won’t know about your products, and partner stores won’t…

Online store owners love to dream about growth—expanding the assortment, attracting new customers, “boosting” sales. But behind these plans often lurks a silent saboteur: data integration problems.It doesn’t make noise,…

In online retail, there’s one tool that in skilled hands can become a goldmine—and in unskilled ones, an irritating distraction. That tool is upselling. Put simply, upselling is offering an…