Is it still relevant to create your own online store today?
For small and medium businesses, launching an online store today is not just relevant. It is more relevant than ever. But the key shift is that the logic behind creating…
From Warehouse to Storefront: How to Build a Catalog That Customers Will Love
Imagine walking into a huge hypermarket The products are arranged chaotically: a coffee maker sits next to baby diapers, and off-road tires lie on a shelf with nail polish. How…
Creating Product Cards in the Age of Artificial Intelligence
Prologue: When the Product Page Stopped Being Text The e-commerce industry has always evolved in leaps. First came the digitization of catalogs. Then the era of SEO — a period…
Best practices for creating an online store catalog
Approaches to the Structure of a Product Catalog A proper catalog structure is the foundation of convenient navigation for customers and effective SEO promotion. Online stores use a hierarchical structure:…
From Warehouse to Showcase: How to Build a Catalog Customers Will Love
Imagine walking into a huge hypermarket. Products are arranged randomly: a coffee maker sits next to baby diapers, car tires are stacked on a shelf with nail polish. How long…
2,400,000,000 product cards: NotPIM’s view of the European market
Recently at NotPIM we asked ourselves: how many product listings exist across Europe?The question seems simple, but the answer is striking: 2,400,000,000. Yes, that’s right — 2.4 billion product listings….
XML Feed Editors: Why Old Tools Slow Down e-Commerce and What NotPIM Brings to the Table
XML Feeds as the #1 Problem in e-Commerce Exporting product data in XML is a standard task for online stores. But if you’ve ever tried to generate a feed in…
Artificial Intelligence for Business
In the age of digitalization, businesses strive for automation and scalability. This is especially true in the field of e-commerce, where managing product content directly impacts sales. In the past,…
How to Create an Effective Loyalty Program for an Online Store — and What Product Content Has to Do With It
Loyalty programs are as old as trade itself. Back in the 90s, marketers were already teaching that you need to “retain the customer,” “reward repeat purchases,” and “build relationships.” Today,…
How to Protect Your Online Store’s Website (and Why It’s Not Just About Servers)
When it comes to website security, online store owners usually think of terms like “backups”, “antivirus”, “secure hosting”, or at the very least, “ask the developers to make everything reliable”….
Creating a Product Page: From Routine Necessity to Smart Automation
A product page is not just a page with photos and a description. It is the central hub through which the user experience in eCommerce flows: the decision-making point, the…
How to Choose the Right Supplier: A Product Content Perspective
The topic of finding suppliers is as old as the market itself. It has been discussed countless times: compare prices, check delivery times, evaluate the assortment, clarify return conditions and…
How to Create Sales-Driving Product Descriptions Without Spending a Fortune
In e-commerce, everyone knows: a great product description is half the sale. It answers customer questions, removes doubts, and paints a vivid picture of ownership. It can pull a customer…
What Is a DeltaFeed and Why Your Online Store Needs One
In e-commerce, there are things the customer never sees—but that directly decide whether they make a purchase or close the tab. One of those is data freshness. Price, availability, discount—these…
JSON Format: How One Store Turned Chaos into Fast Synchronization
When the online store Svet&Tehnika brought on a new supplier, they thought it would be business as usual: upload the price list, update stock, launch the ads. But the supplier’s…