What Has Happened: Launch of Paytently Open Banking Payments Powered by Mastercard
On September 11, 2025, Paytently, a specialist payments orchestration platform, announced a strategic partnership with Mastercard, unveiling an open banking-based account-to-account payment solution. This new offering, branded as Paytently Open Banking and powered by Mastercard’s Open Finance technology, enables shoppers to pay merchants directly from their bank accounts at checkout. Merchants benefit through improvements in conversion rates, enhanced cash flow, and optimized operational efficiency.
The solution leverages Mastercard’s open banking infrastructure for secure authentication and data connectivity, combining this with Paytently’s proprietary orchestration engine, which intelligently routes transactions for instant payment confirmations and rapid settlements. The partnership debut is scheduled for SBC Summit in Lisbon, underscoring the companies’ intent to position their product to a wide audience of payments and e-commerce professionals.
The Strategic Significance of Open Banking Payments
The joint launch is emblematic of the rapidly accelerating adoption of open banking models: systems that allow users to authorize secure, direct transfers from their bank accounts, bypassing traditional card-based rails. In the US, open banking payments remain nascent (with 11% consumer adoption according to PYMNTS Intelligence), but satisfaction levels among users are high and momentum is growing. A significant proportion of non-users cite security and trust concerns as barriers to adoption, underlining the importance of interoperability standards and underlying technology reputation. In contrast, nearly a third of UK adults already use open banking services on a monthly basis, and July 2025 saw a record 2.04 billion uses of open banking, up 3.5% month-over-month.
Impact on E-commerce Workflows: Product Feeds, Catalogs, and Content Automation
The integration of seamless open banking payments into e-commerce platforms profoundly reshapes the backend processes that support digital sales.
Influence on Product Feeds
Payment solutions such as Paytently Open Banking impact product feeds in two primary ways:
- They enable real-time synchronization between product availability and payment status, minimizing instances of abandoned carts and out-of-stock purchases.
- Merchants can immediately update product attributes (pricing, availability) in feeds after instant payment confirmation and settlement, supplying more reliable data to comparison engines and affiliates.
This live linkage between payments and feeds is particularly critical for marketplaces and omnichannel sellers operating across multiple platforms.
Standards of Cataloging and Product Data
Efficient, frictionless payment infrastructure promotes the standardization of product information schemas. As open banking supports instant settlement and automated reconciliation, catalog updates—inventory levels, SKUs, or even personalized offers—can reflect true payment outcomes in real time. This increases the overall accuracy of catalog data, which is foundational for compliant listing, content syndication, and search engine optimization.
Card Quality, Completeness, and Enrichment
Full synchronization between payment system status and product cataloging elevates the quality and completeness of product cards. Merchants can leverage payment confirmation signals to trigger automated enrichment processes for product cards:
- Automated inclusion of "real-time price" or "just paid" indicators in cards.
- Prompt data enrichment for new listings based on immediately confirmed sales.
- Improved accuracy in content (images, descriptions, metadata) reflecting current payment-supported stock.
Speed to Market: Accelerated Merchandising
The orchestration layer in Paytently’s offering routes payments via the most efficient rail, shrinking settlement windows. For e-commerce environments, this reduces the lag time between product launch and first sale, allowing new assortments to go live faster. Merchants can dynamically adjust catalogs based on sales velocity—supported by instant settlement trends—rather than on delayed batch reconciliations.
Enablement of No-Code and AI-driven Content Processes
The evolution of open banking payments and their orchestration aligns closely with the rise of no-code and AI-driven automation in content infrastructure:
- Merchants and content managers can build automated payment-linked workflows without deep technical integration, empowering non-technical teams to maintain catalogs, feeds, and merchandising content.
- As more infrastructure is exposed via APIs (including payment events), AI models can automatically update product attributes, launch personalized offers, or flag anomalies with minimal manual oversight.
In an open banking ecosystem, data-driven commerce processes from feed to settlement become increasingly modular and programmable. This flexibility is central to modern e-commerce platforms striving to decrease time-to-market and maximize catalogue accuracy.
Broader Industry Context and Challenges
While open banking payments offer clear operational advantages, their broader adoption still faces hurdles:
- Consumer trust and security concerns persist, especially in regions where direct bank payments are still novel. The combined reputations of Paytently and Mastercard may serve to mitigate these anxieties, but industry-wide education remains crucial.
- Banks in some regions are pushing back against third-party data access by introducing fees, potentially slowing innovation and limiting ecosystem growth. This move is facing resistance from fintechs, which regard frictionless data flows as essential for open banking’s success (PYMNTS Intelligence).
- The competitive landscape is dynamic, with merchants expecting not just improved efficiency but tangible benefits in conversion rates, fraud reduction, and cost savings.
Outlook: Programmable Commerce Powered by Open Banking
The open banking payment solution powered by Paytently and Mastercard is both a technological milestone and a signal of accelerating convergence between financial rails and e-commerce infrastructure. By automating payment confirmations, relaying real-time data to product feeds, and supporting modular orchestration, the partnership is helping lay the groundwork for a new generation of programmable, data-rich commerce.
For e-commerce professionals, this means a shift towards more responsive, AI-enabled content and catalog management, faster assortment deployment, and enhanced operational transparency. Merchants who adapt their systems to leverage these capabilities can expect competitive advantages in speed, accuracy, and customer experience.
Moving forward, continued evolution in standards, increased consumer education, and deeper integration with no-code and AI platforms will be essential for open banking to realize its full potential across the global digital commerce sector.
Source: PYMNTS, Finextra.
At NotPIM, we recognize that the integration of open banking payments like Paytently’s solution addresses critical challenges in e-commerce data management. Enhanced real-time synchronization and data accuracy directly complement our platform’s capabilities in automating product feeds and catalog updates. As open banking fosters more dynamic and responsive marketplaces, tools like NotPIM become essential for merchants to efficiently manage and leverage their product data, ensuring seamless operations and improved customer experiences.