In e-commerce, everyone knows: a great product description is half the sale. It answers customer questions, removes doubts, and paints a vivid picture of ownership. It can pull a customer out of the “let me think about it” stage and into “I’m buying.”
But here’s the catch—before you can write a high-converting description, you need accurate, complete product data. And that’s where most stores hit a wall.
Where the Chaos Begins
In theory, it’s simple: your supplier sends a product card with images, descriptions, and specs—you publish it on your site.
In practice, one supplier sends you a description like: “Laptop. Grey. Windows.”
Another sends an Excel file with 15 columns of specs but no images.
If you work with multiple suppliers, and their catalogs overlap, the “fun” begins:
- The same SKU might be listed as blue in one file and green in another.
- One supplier combines all configurations into a single product card; another splits them into separate listings for each memory or bundle option.
- And then there’s the eternal SKU issue: one calls it “AX450-2,” another lists the exact same item as “AX450-II.” Without proper processing, your system has no way of knowing they’re the same.
Why This Becomes an Expensive Headache
Without a proper product database and an automated content processing system, creating a good product description isn’t just “hire a copywriter.” It’s an entire project:
- Reconciling and verifying data from different sources
- Finding and uploading missing images
- Checking technical specs
- Fixing SKU inconsistencies
Even if you pay copywriters, they can’t “invent” specs—they have to come from somewhere. And the bigger your catalog, the more time, budget, and sanity this eats up.
The Tempting but Risky Shortcut: “Let AI Write It”
With the rise of AI, many store owners think: “Why bother? Let the AI write it.”
Sounds perfect—fast, cheap, and polished.
But here come the problems:
- Hallucinations — AI might confidently “add” a spec that doesn’t exist.
- Outdated data — New products might be missing, older ones mixed up.
- Technical inaccuracies — Fine for apparel, but potentially disastrous for electronics or equipment.
The result? A product listed as “8GB RAM” suddenly becomes “16GB RAM”, leading to returns, a damaged reputation, and frustrated customers.
The Only Reliable Way: High-Quality Data In, High-Quality Descriptions Out
To create descriptions that truly sell, your source data needs to be accurate, complete, and up-to-date. This is where NotPIM steps in.
How NotPIM Solves the Problem (and Why We Can)
Yes—we can ingest data in any form: XML, JSON, Excel, CSV, even PDF. Yes—we normalize it, remove duplicates, fix inconsistencies, and structure it for your catalog.
But here’s the real advantage: we don’t just clean content—we enrich it.
We have a vast network of suppliers, partners, and manufacturers who upload their content directly into our system. Why? Because the more widely their content is distributed, the faster and easier stores can start selling their products. It’s in their best interest to make that content complete, accurate, and ready-to-publish.
And “supplier” doesn’t always mean “manufacturer.” It could be an importer, distributor, or large reseller. Each has their own unique data. Often, even manufacturers don’t have the full dataset—but their partners do.
We gather this content from multiple sources, merge and standardize it, and create the most complete possible product card. If you work with just one supplier, you only get their version. With NotPIM, you get a version enriched with data from dozens of others you may not even know exist—but who sell the same product.
And it’s all from official sources—no guessing, no fabrication—just aggregated, validated product data.
What This Means for Your Store
- More specs and images for each product than the market average
- Instant ability to write full, persuasive descriptions
- Product cards that are consistent and clear for customers and partners alike
- Dramatically faster content preparation—your marketing team moves at full speed
The Bottom Line
A sales-driving product description doesn’t start with fancy copy—it starts with the right data. The sooner you clean up your content and start enriching it, the sooner your products will start selling better.