When it comes to website security, online store owners usually think of terms like “backups”, “antivirus”, “secure hosting”, or at the very least, “ask the developers to make everything reliable”.
Yes, all of this matters. Malicious code, a CMS crash, a broken database — any of these can take your site down one day. And most stores are already used to the idea that data needs to be backed up.
But what exactly are you backing up?
If you pictured a folder with product data, photos, descriptions, and attributes — that’s great: you understand the value of product content. Now the bad news: this is usually the part that remains unprotected, unstructured, scattered across different sources, and ironically, the first to get lost during a failure.
What online stores fear — and what they actually lose
Most eCommerce projects live by one paradigm: the main thing is not to lose the site. Meaning the engine, the template, the user database, the orders. But let’s be honest: restoring a site is a matter of a few hours. Any decent developer can roll back from a backup in an evening.
But restoring product cards, photos, descriptions, attributes, media content, embedded tables, translations, and most importantly — their structure tailored to your CMS — that’s a much harder task. And almost always a lost cause.
Why? Because:
- some information was in an Excel file from the supplier — and that file is gone;
- photos were stored on a content manager’s laptop, which has since been traded in;
- titles and descriptions were manually adapted for SEO — and no copies were saved;
- a translation sheet was in Google Docs, access to which was lost when an employee left.
That’s it. Hello, empty catalog.
Content is not just data, it’s your capital
Many have heard about two-factor authentication, HTTPS, data protection protocols, and the like.
But a single lost file can wipe out a hundred products from your catalog. And this isn’t a cyberattack. It’s just life.
An online store is a showcase. And if you’re not selling a unique, in-house product but working with suppliers, then content is your true differentiator. Product pages, photos, texts, structure — all of this is what makes you, you. It’s not just information — it’s something you’ve already paid for with time and money.
And here’s the paradox: you may spend years enriching product cards, writing descriptions, polishing structure — but never have a single centralized, protected copy of this content. Just the site. Just HTML. Just what can be scraped from the front end — which in 2025 sounds like: “Well, at least something’s left.”
The good news: NotPIM.com remembers everything
At NotPIM.com, we know how hard product content in eCommerce comes together.
We know how tough it is to work with suppliers who send Excel files that won’t open, ZIPs of unnamed photos, or the same product under different SKUs. We don’t just get it — we specialize in it.
That’s why, when you work through our platform, you get not just automation but a guaranteed “content backup” of your entire catalog:
- titles,
- descriptions,
- attributes,
- product card structures,
- photos and media,
- change history.
Yes, even if your site, hosting, internet, and laptop all go down — your product content stays safe in NotPIM.com. And you can restore it in a single day. Not because we’re heroes (though maybe a little) but because that’s how our architecture works.
Where hosting ends — and business responsibility begins
Here’s the difference between “we back everything up on the server” and “we never lose anything”:
- The server saves copies of your site. Good.
- NotPIM saves what you’ve invested as a business: your effort, your system, your order.
We’ve had clients who lost full access to their site: hosting failed, backups were outdated, developers disappeared. All they had left was a NotPIM.com login. And there — their entire catalog, up-to-date, clean, systematic.
Content is also security
When we talk about business security, we rarely mention content. Everyone remembers SSL, 2FA, VPN. But no one thinks that a single deleted file can wipe out a hundred products. And usually, it’s not hackers. It’s just life.
Content can “disappear”:
- when changing CMS,
- when changing teams,
- during automated migration,
- during a failed redesign,
- when switching SEO agencies that “clean up everything old”,
- simply because no one kept track.
And here’s where NotPIM works like the external brain of your catalog. It doesn’t depend on how your internal system is set up. It doesn’t depend on your developers, files, or templates. It simply always knows what your product should look like.
This is not a backup. It’s a system
It’s important to understand: NotPIM is not just storage. We don’t just make a “copy of a folder”. We store data in a structured, clean, synchronized form, tailored to each CMS, each template, each filter.
If you once set up a structure like “brand → model → configuration” — it won’t disappear. If you organized attributes by category — they won’t get mixed up. If you uploaded five photos per product — they will remain attached. Even if you delete them from your site.
And if a year later you change CMS, website, agency, developers, SEO strategy, and business model — everything you did with content will stay with you.
Some may say: “We already do backups.” That’s good. But…
…in 90% of cases, these backups:
- are made irregularly;
- are stored on the same server that crashed;
- don’t include photos (just the database);
- don’t include mappings, templates, and relations;
- don’t restore cleanly during migration.
Now imagine you have thousands of products with descriptions, attributes, and photos. And you lose them. Then you try to rebuild them manually, from scratch. That’s not just painful — that’s a setback of a year or more.
Conclusion: protect your business, not just your site
At NotPIM, we don’t sell security. We’re all about content. But we’re firmly convinced: content is also a risk zone. And until it’s taken out of your site’s head into a dedicated system, you’re walking on thin ice.
You can have a great website, fast hosting, SSL, and strong antivirus. But if you don’t have a reliable source of truth about your catalog — you don’t have real protection.
We won’t save you from viruses. But we will restore your entire catalog in a day. Because it’s with us. Organized. Structured. In your format. And that’s not an extra service. It’s simply part of our system.