Feed validator

Smart product feed validation

Upload your feed and get a detailed report showing which formats and platforms it matches.

Automatically detect the file format and structure

Compare with the requirements of popular systems and CMS

Identify errors and highlight where exactly they occur

What is the Feed Validator?

The Validator is a tool that analyzes your product feed and shows whether it meets the requirements of popular systems and platforms. You immediately see the file format, which platforms it is suitable for, and where errors are present.

You need the Feed Validator if

You received a feed from a supplier and are not sure if it meets your system requirements

The file opens, but the platform rejects it without explanation

You need to check feed compatibility with a specific CMS or advertising platform

You want to know in advance where the errors are, to avoid wasting time on upload attempts

You work with multiple suppliers and need to quickly compare their feeds

You need a clear report showing which platforms accept the file and which do not

How the Feed Validator works

Upload your feed — file, link, or archive

1

The system automatically detects the format and data structure

2

Select the platform or CMS you want to validate against

3

The Validator compares your feed with the system requirements and identifies errors

4

Get a report showing where the file is fully compatible and where mismatches exist

5

NotPIM Ecosystem

The Feed Validator is one of the NotPIM tools
It can be used as a standalone solution or as part of the complete ecosystem.
Working within the ecosystem

The Validator connects with other NotPIM tools and becomes part of an automated process for checking and preparing product content. You immediately know which feeds are valid and which require adjustments.

Standalone use

Upload your feed into the Validator and get a compatibility report with systems and platforms — quickly and without complex integration.

FAQ

Why do I need the Validator if the feed already opens in Excel?
Excel does not show compliance with platform requirements. The Validator detects the file format and checks whether it matches specific CMS and advertising systems.
Do I have to specify a format for validation?
No. If no format is selected, the system will simply show which platforms your feed is automatically compatible with. A detailed error report is only available when checking against a specific format.
Which formats and systems are supported?
Dozens of formats and popular systems are supported, such as Google, Facebook, Tilda, Shopify, as well as standard file types CSV, XML, YML, XLS and more.
What exactly will I see in the report?
The report shows whether the file matches the selected format and highlights where mismatches occur: rows, columns, required fields, or structure.
Can the Validator fix errors in the feed?
No. The tool only shows errors and compatibility. Other NotPIM tools are available for corrections.
Can I use the Validator separately from other NotPIM tools?
Yes. It works as a standalone service or as part of the NotPIM ecosystem.
Is there a free plan?
Yes. The free plan allows you to validate a limited number of feeds each month. Detailed conditions are available in the "Pricing" section. https://notpim.com/en/price/.

Have a challenge?
We’ll help you solve it!

For us, there are no unsolvable product content tasks!

Validator - product feed compatibility check

The NotPIM Validator is a tool that helps online stores, suppliers, and manufacturers check their product feeds against the requirements of systems and platforms. The main purpose of the service is to determine which format a file belongs to and to show how well it fits specific platforms. This means that businesses receive not just the ability to open a file and view its contents, but a complete analysis that makes it clear where the data can be used without issues and where limitations will appear.

In modern e-commerce, the correct format of a product feed plays a critical role. Whether or not it meets the requirements directly affects the successful upload of products into a CMS or advertising system. If a file can technically be opened, it does not necessarily mean that it is suitable for further use. The Validator checks the structure of the data and reveals how well it aligns with the standards used by major market players. This way, you gain clarity before attempting to upload the file, avoiding situations where the product catalog is rejected.

One of the core features of the Validator is its ability to automatically detect the format of the input file. It can be CSV, XML, YML, XLS, JSON, or another common type. The tool can read the data structure and classify it, which is especially useful when a supplier does not specify the format or provides the file in an archive. The system identifies what it is dealing with and prepares the result for further checks.

The next step is analyzing compatibility with specific platforms and CMS. The user can choose the system against which they want to validate their feed, whether it is Google Merchant Center, Facebook, Tilda, Shopify, or dozens of others. The Validator compares the file’s structure and content with the requirements of the selected platform and generates a compliance report. This approach allows businesses to know in advance whether the data can be uploaded without issues or whether inconsistencies will appear during the process.

It is important to emphasize that the Validator does not alter or correct a file. It only checks compliance. This gives the user an objective picture and the ability to make informed decisions about the next steps. For fixing errors, other NotPIM tools are available, while the Validator is designed specifically for transparent verification. This separation of tasks makes the ecosystem more convenient: one tool handles analysis, while another handles transformation.

The value of the Validator for businesses lies in saving time and resources. Instead of manually checking every line or trying to upload the file to multiple systems, the user receives a report in minutes. This is especially important when working with large catalogs, where even one structural error can cause the system to reject the file. Pre-checking eliminates wasted time and reduces the risk of operational delays.

The Validator is also useful in scenarios where a company works with multiple suppliers. Each one may provide data in their own format, and the online store must figure out whether these feeds are compatible with its system. The tool quickly shows which files can be used immediately and which require adjustments. This enables faster decision-making and smoother product launches.

Another important application of the Validator is quality control of incoming data. Suppliers often send feeds with missing mandatory fields or structures that do not match required standards. At the same time, the file itself may open and look fine. However, during upload into a CMS or advertising system, such errors cause rejection or blocking. The Validator detects these mismatches right away and points out which fields or sections cause the issue.

The report generated by the tool highlights several key aspects. First, it identifies the format of the uploaded file. Second, it shows which systems and platforms the file is compatible with in its current state. Third, if the user selects a specific format for validation, the Validator provides a detailed breakdown of errors and mismatches. Such a report helps businesses understand what prevents proper uploading and where to focus attention.

Using the Validator is especially relevant for companies working with advertising platforms. For example, Google Merchant Center and Facebook Ads have strict requirements for data structure. Even if the file contains all necessary information, the slightest deviation from the format can result in rejection. Pre-checking with the Validator helps avoid campaign blocks and ensures smooth advertising operations.

Online stores using CMS platforms like Shopify, Tilda, or others also benefit from the Validator. The tool shows whether the file is suitable for upload into the chosen system and warns about potential incompatibilities. As a result, businesses can be confident that the data will upload correctly and the catalog will display without errors.

For suppliers and manufacturers, the Validator is a useful quality control step before sending data to partners. If a supplier wants to ensure their catalog will be accepted without delays, they can run the file through the Validator to confirm it meets the required standards. This builds trust with partners and reduces the number of questions or data rejections.

Content managers and data specialists also use the Validator in their daily work. Their job is to ensure that feeds are correct and ready for publishing. Manual checking of such files can take hours or even days, especially when dealing with thousands of SKUs. The Validator performs this work in minutes and delivers a report that can be easily used for further analysis.

The tool is simple to use and requires no technical background. A user uploads a file or provides a link, selects a format for validation if needed, and the system automatically performs the analysis. The results are presented in a clear way: a list of platforms compatible with the feed and a description of problem areas. This makes the Validator accessible even to those without experience in technical documentation.

A key advantage of the Validator is its role within the NotPIM ecosystem. It can be used as a standalone service but also integrates with other platform tools. This enables a fully automated process: from checking a feed to further processing and delivery. Businesses benefit from an end-to-end solution for managing product content, where each tool addresses a specific task.

In an environment of growing data volumes and multiple suppliers, having such a tool is a competitive advantage. Companies that validate their feeds in advance operate more reliably and bring products to market faster. Errors are detected before they affect sales or ad campaigns. This means businesses save money and time while customers get updated catalogs without delays.

The NotPIM Validator is more than just a format-checking service. It is a tool that delivers transparency and confidence in data accuracy. It shows which requirements a file meets, which systems it is ready for immediately, and where mismatches exist. This approach helps online stores, suppliers, and manufacturers make faster decisions and operate with greater reliability.

All of this makes the Validator an essential part of e-commerce infrastructure. It prevents businesses from wasting resources on failed upload attempts and immediately shows where the data meets requirements. It is a tool designed to prevent errors, not to fix them, and that is why it holds a unique place within the NotPIM ecosystem.