Expert insights on product content
In e-commerce, there are things the customer never sees—but that directly decide whether they make a purchase or close the tab. One of those is data freshness. Price, availability, discount—these…
When the online store Svet&Tehnika brought on a new supplier, they thought it would be business as usual: upload the price list, update stock, launch the ads. But the supplier’s…
Every autumn at the online store MirZvuka, the “hot season” began. Ahead of New Year’s sales, suppliers would send expanded price lists, adding new speaker, headphone, and audio models. The…
In the world of e-commerce, there’s an invisible but crucial hero: the product feed. Without it, you can’t launch ads, marketplaces won’t know about your products, and partner stores won’t…
Online store owners love to dream about growth—expanding the assortment, attracting new customers, “boosting” sales. But behind these plans often lurks a silent saboteur: data integration problems.It doesn’t make noise,…
In online retail, there’s one tool that in skilled hands can become a goldmine—and in unskilled ones, an irritating distraction. That tool is upselling. Put simply, upselling is offering an…
In the world of e-commerce, we often get used to tools that seem to help us work, but upon closer inspection turn out to be crutches for imperfect processes. Task…
In e-commerce, CSV remains one of the most popular data exchange formats. It’s simple, supported by almost every system—from CMS and ERP to marketplaces—and doesn’t require complex tools to read….
Introduction In the current development of e-commerce in Russia and CIS countries, the quality of product content is a key factor affecting conversion and customer loyalty. However, many online stores…
In the world of e-commerce, data is more than just numbers in spreadsheets — it’s the lifeblood of the business. Every price, specification, and inventory count is the pulse that…
You know that moment when you open a new product feed from a supplier and see… yet again, those watermarks. Semi-transparent logos, blurry captions, poorly placed copyrights. It may seem…
Why Remove Backgrounds from Images In today’s digital world, high-quality images play a key role in marketing, e-commerce, design, and many other fields. Background removal is one of the most…
Article Navigation Feed Transparency Data Publication Strategy Feed Formats Error Control API Importance NotPIM Solution In today’s hyper-competitive e-commerce landscape, product feeds have become a critical infrastructure for seamless communication…
Uploading product feeds may seem like a routine task at first glance. However, even the smallest error in the data can lead to serious problems: products may disappear from the…
Why Publish Price Lists? In e-commerce, price lists are not just a simple catalog of products with prices; they are a vital business tool. They help customers quickly navigate through…